MERCEDES-BENZ X CLASS “FOLLOW” TAG ON / STORYBOARD & CONCEPT ART

With the team at Infected, Hamburg, I developed the concept for the tag on to their commercial for the Mercedes-Benz X Class.

Drawing the storyboard I wanted the character’s acting as well as the camera to be very precise to tell the story in the given time. For the environments I started with a very rough 3D layout as a light and geometry reference. Based thereon I painted and textured the concept frames. So I could make sure they would fit the final animation setup.